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More than a Building

Center in the Square owned and operated attractions and organizations:

  • Free Aquariums

    Beautiful, peaceful, educational. Enjoy our atrium's vibrant fish tanks on the first floor!

  • Roanoke Pinball Museum

    The Roanoke Pinball Museum is an interactive museum dedicated to the science, art, and history of pinball. Our games are fully playable and span a near-century of production from the 1930's through today.

  • Kids Square Children's Museum

    Kids Square is a premier destination where families gather to explore, play and learn through a S.T.E.A.M-enriched, educational, hands-on learning environment.

  • Roanoke STARCADE Arcade Museum

    Roanoke, Virginia's interactive museum with 3000+ games!

  • Kids Square

    We Own

  • Illuminights at Explore Park

    We Create

  • Mill Mountain Theatre

    We Support

Our Mission

To be an active participant in economic development, both locally and regionally, by helping assure the financial health of vital elements of western and central Virginia’s cultural quality of life

The First Bank Roanoke Beer & Wine Festival from Center in the Square is Saturday, June 29th from 11am-5pm at Elmwood Park!

Featuring over a dozen incredible breweries plus amazing wines, local spirits, live music from Five Dollar Shake and the Low Low Chariot, artisan and craft vendors, great food, vip options and fun!  Tasting tickets are on sale now here at our website, our box office or the day of the event!

Support local Center in the Square with the First Bank Roanoke Beer and Wine Festival, June 29th, Elmwood Park!

  • Tickets are $30.00 in advance, $35.00 day of the event and include signature event glass, entry and tastings.  

  • Designated Driver tickets are $20.00 and include entry into the event.

  • VIP tickets are $75 and includes catered lunch by Six & Sky Rooftop Grille, expanded beverage options, and a ticket to Roanoke Pinball Museum and Roanoke STARCADE.

  • Center in the Square provides 30 Million Dollars in Annual Economic Impact to the Roanoke Valley

An adventure, 40 years in the making.

Center in the Square, who thousands of patrons know as the home of the Kids Square, Roanoke Pinball Museum, Roanoke STARCADE Arcade Museum and so much more officially opened 40 years ago with over 45,000 visitors in their first weekend of operation!

Read more on 40 years of Center in the Square


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Click the “Find Your Center Adventure” image or the URL listed below to find, plan, and enjoy virtual adventures, singular adventures and multiple adventures

for the field trip of a lifetime with Center in the Square!

www.centeradventure.org

For Center in the Square and its 11 beneficiary organizations, volunteers mean more to us than someone just donating their time. Volunteers help to reaffirm the value of our mission that's endured for 40 years, and we look forward to continuing our mission with you for many more years to come. 

If you want to find out more about how you can volunteer, please fill out the contact form below.

Get involved!

Sponsor Showcase

Without these incredible organizations, Center in the Square would not be able to meet our mission to educate, entertain and interact with our community.
— Tara Marciniak - President: Center in the Square

Thank you to these wonderful sponsors of our Get Schooled Program!

Find us!

1 Market SQ Se

Roanoke, VA