discover your eventCenter in the Square’s landmark location, in the heart of Historic Downtown Roanoke, is an unforgettable event location. From low-key affairs to all-out extravaganzas, discover an array of possibilities at the facilities in Center in the Square.

Whether you are hosting a small family celebration or a regional corporate event, Center offers facilities of distinction ranging from small and intimate to grand and unique.

For more information please call 540.342.5719 or e-mail.


Advance Auto Parts Atrium

The six-story Atrium is at the heart of Center in the Square providing an impressive view as you look up to the glazed skydome. A magnificent 5,500 gallon living coral-reef aquarium housing over 250 colorful marine fish is located in the Atrium along with two separate large, cylindrical aquariums holding up to 36 Moon Jellyfish each and connected by a tidal estuary – home to a variety of Seahorses. A uniquely wonderful place for a wedding reception, banquet, bar/bat mitzvah celebration, or any gala event.

Standing Capacity • 500*
Seating Capacity • 200*
Square Feet • 8,070*

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Board Room

The elegance and grand appearance of the Boardroom creates the perfect setting for a corporate meeting, a presentation, a press briefing, or to host an intimate event. The room includes a high definition ceiling mounted projector with wired and wireless capabilities to display video. Wired and wireless Internet is also available. A well-equipped kitchenette adjoins with a refrigerator, microwave, and dishwasher. This contemporary space is located on the second floor of Center overlooking the walkway of Kirk Avenue.

Available Monday – Saturday • 9 a.m. – 7 p.m.

Seating Capacity • 38*
Square Feet • 711*

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Bridge Walk Community Room

A charmingly intimate and versatile space, the Bridge Walk Community Room is perfect for any small, private gathering such as a baby or wedding shower, cocktail reception, business luncheon, or workshop. Wired and wireless internet connection is available. A well-equipped kitchenette adjoins with a refrigerator, microwave, and dishwasher.

Seating Capacity • 39*
Square Feet • 775*

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Rooftop Decks

Level Six

The Rooftop Butterfly Deck, Center’s dramatic open-air green space designed to meet the highest standards for sustainability. You won’t find another strikingly unique space like this anywhere in the region. Perfect for wedding receptions, cocktail receptions, corporate entertaining, and celebrations of all kinds. Let your imagination guide you!

Standing Capacity • 290*
Seating Capacity • 135*
Square Feet • 3,296*

Level Seven

The Rooftop Deck and Gardens, Center’s dramatic open-air green space at the highest spot on the roof with an observation deck that overlooks the Atrium down to the ground floor. A unique green space for weddings, cocktail receptions, corporate entertaining, club gatherings, and much more.

Standing Capacity only • 220*
(may be setup with small bistro tables)
Square Feet • 3,296*

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Roanoke Pinball Museum

The Roanoke Pinball Museum is available for corporate events, birthday parties, and private gatherings. The Roanoke Pinball Museum will honor rental requests on a first-come, first-serve basis with receipt of the completed agreement and a 30% deposit.

The Roanoke Pinball Museum does allow catering; however, we do not provide catering services. There is a concession area with prepackaged snacks and sodas. Please let us know if you would like
to have it open to purchase concessions. Alcohol is permitted in the space, but please check with the museum at least 30 days prior to your event to be sure you have all the necessary licenses.

  • The Roanoke Pinball Museum can be reserved for parties for up to 30 attendees in 2-hour rental periods during open pinball hours. The cost for a party rental is $250 and includes unlimited play during the rental time. It also includes a private room for one hour for refreshments, presents, etc. Each additional hour is $100.
  • The Roanoke Pinball Museum can exclusively be reserved for private parties, corporate events and team building activities. This rental includes unlimited play during the rental time and a Roanoke Pinball Museum staff member. The rental cost is $450. There is a maximum of 100 guests.
  • The Roanoke Pinball Museum is available for rental for private parties during the following hours:

    Monday: 5:00 pm – 11:00 pm

    Wednesday: 9:00 am- 11:00 am & 5:00 pm – 11:00 pm*

    Thursday: 9:00 am- 11:00 am

    Friday and Saturday: 8:00 pm- 11:00 pm*

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Reservation Request

* required

Contact Information

Person/Organization renting the space *

E-mail *

Address line 1 *

Address line 2

City *

State *

Zip *

Phone *

Event Host

Please list one name who will be responsible for communication and planning for the event.

Name of Person Hosting the Event*

Host Phone Number *

Host E-mail *

Billing Contact Person

Please list the person(s) who will be responsible for signing the contract and making payment on the invoice. The contract and invoice will all go to this email.

Billing Contact *

Billing E-mail *

Event Information

Name of Event

Requested Date *

Time Event will Start *

Time Requested to Begin Set Up *

Time Event will End *

NOTE: All events must end by 12:00 AM. When selecting set up time, please keep in mind that Center in the Square provides the set-up of tables, chairs and other equipment available in Center's inventory (referenced in rental contract). The renter is responsible for any decorating beyond the equipment that Center has available.

Event Details

Number of Guests Expected *

Location of Event *

Type of Event *

Tell us more about your event:

Food and Beverage

Have you decided on a caterer yet?

If yes, please select caterer:

Will there be alcohol served at the event? *

What will be served?

All Sales and Service of Alcohol must be provided by the Renter or approved Caterers in compliance with all applicable federal and state laws and regulations, specifically including, but not limited to, those related to minimum age requirements. Renter must make sure all required licenses are obtained and properly displayed. A copy of all applicable licenses to provide and serve alcohol at the Event must be given to the Center at least seven (7) days in advance of the Event.

Additional Information

Center in the Square has many items available for use. Set up is included in the cost of the rental. If you prefer someone other than Center in the Square set up for you event, please let us know. Please provide us with a floor plan at least two weeks prior to your event.

Center in the Square does not provide catering services, linens for tables, flowers, or wedding planning services. Center in the Square Staff will gladly make referrals for services needed for your event.

Your Deposit for your event is non-refundable and is required within 10 days of signing your contract. As listed on the contract a COI (Certificate of Insurance) is required for all events held at Center in the Square.

Thank you for your interest in having your event at Center in the Square. We look forward to working with you!!