Economic Impact

By combining multiple cultural and educational attractions in a central downtown location, Center in the Square has been a decisive catalyst in the revitalization of Roanoke 's downtown business community, the region's educational excellence, and its quality of life.

Center's annual economic impact is estimated at $19 million.

Center in the Square is a major component in attracting new businesses to the region; more than 350 new businesses have opened in the area since Center's opening.

Collectively, Center's organizations serve over 400,000 visitors annually from across the nation and forty foreign countries.

Center's success has inspired others to invest over $850 million in construction and renovation projects in the immediate market area, including The Hotel Roanoke & Conference Center, the Norfolk Southern Building, the Wachovia Tower , the Jefferson Center , and the Higher Education Center.

Out-of-town businesses cite cultural opportunities and the quality of life as major reasons for relocating in central and western Virginia.

Center in the Square enhances the region's quality of life, enabling employers to attract and retain highly-skilled employees.

It is a fact that Roanoke 's cultural offerings, restored downtown, safe environment, good schools and natural beauty are key factors in attracting and retaining the employees local businesses need to stay competitive.